Yes, you can only be eligible for rent recognition if you pay your landlord directly from your account. This is necessary so that Bud and the credit reference agencies can verify that the payment is actually a rental payment.
If you pay your share of the rent to someone else who then pays the landlord, you will need to change this arrangement and pay your rent directly to the landlord before you can benefit from rent recognition.
If you are the person paying the rent on behalf of other tenants, then you will need to change your arrangement so that you are only responsible for your part. This is because the feature will only benefit your credit history and it's important that you don't present a false image of what you're actually paying.